Fun yet informational graphics are created with a modern, punchy flair that adheres to brand standards while also being eye-catching. The look is further applied to create handouts for the public regarding the hospital's policy for staff vaccine non-compliance. The campaign successfully increased employee compliance by 30% compared to the previous year – achieving the lofty goal of elevating employee flu vaccine awareness and compliance.

Logo + Branding> Working with a 10-panel committee – HealthiHer, a women's health + wellness program’s logo is developed. The logo pairs a wellness-oriented feel with touches of femininity, while adhering to existing Parma Hospital brand standards.

Print + Digital Collateral> Comprehensive support materials are designed including ads, brochures, direct mailers, and promo items. Vibrant pops of corals and pinks combine with contemporary photography to complement the HealthiHer brand identity across marketing materials.

Email Marketing> A monthly email newsletter is developed + designed to inform members about health news and trends; upcoming HealthiHer events – while also promoting membership benefits. The e-newsletter has steady above average open rates at 50.4%+ (industry average is 22.7%). Membership increases by 55% in a 6-month period through a strategic cross-promotional media plan.

Event Collateral Design > A vivid and distinctive look is designed to promote the Parma Hospital Hermes 5k Race Series while increasing awareness and participation.

Email Marketing > A series of print and online ads incorporating the distinct look and feel are designed to promote the event – enticing runners and non-runners to put their athletic shoes on and raise money for the community. And crossing the finish line… the events raise over $7,000 for the community.