Paying homage to the original early 1900s brewery and celebrating the modern 21st century revival the FCB logo is born. Fusing traditionalism and modernism the logo’s typography is thoughtfully balanced with serif and sans serif fonts. Double hitter – the "O" is created with a versatile hop icon relevant to the brewery’s mission while also serving as an independent branding icon. Vibrant green is utilized to represent the sustainability practices and hop plant color while complementing the classic black background.

In response to COVID-19, the brewery started canning some of their handcrafted brews. A distinctive yet coordinating label is designed for the top three selling brews.

Developed to be used at promotional events –highlighting the brewery’s hours, services and location.

Starting from scratch – content is created, a site plan is developed and finally a responsive design is implemented. The result – www.forestcitybrewery.com is an organized and attractive website appealing to new and repeat visitors.

A monthly e-newsletter is designed to highlight new beers, upcoming events and engage customers. A steady opening rate of 40% during the first year is noted, compared to the industry average of 20%. Average click rates are 10% compared to the industry average of 2%.